A new year, a new calendar—a clean slate, symbolic of a fresh start. A fresh start for you and your business. I like to use this time to re-calibrate and think… What’s on tap for these next 12 months? What do I need (resource-wise) to make all of this happen? Or, to make this year even better than the last who do I need to call in for some reinforcements?
I’ve put this outsource guide post together, with the help of the talented folks listed below (even some I have featured before or have worked with), to get you thinking about various parts of your business (whether it be admin, content, marketing, etc.) and provide some recommendations on other businesses, individuals, services and tools that you might consider working with to help you get to the next level. Some of them are even offering special rates, packages, and offerings for team Loki Loki! You’ve just spent the last month gifting others, why not gift your business?! I promise you, it will pay off as you start to pursue new levels of success.
Power of the People
Consider these service providers as your business pinch-hitters all year long!
Cover Your (Website) Back(end)
For anyone with a website, you know how little technical things or edits you’re seeking come up here and there (or sometimes when you least expect them!) Having a dedicated webmaster on call is SO important to not only keep your site fresh and clean with the latest plugins and routine maintenance, but to be there when you might really need one. For all of my WordPress clients, I always recommend for them to bring on WPRadius. The Professional Plan ($127/month) is good for most businesses. It keeps your site backed-up, updated, secure and also covers most editing jobs.
Create Some Hot Assets
with Photographer Jen Lavelle
With all of the channels that you must stay active and post on (LinkedIn, Instagram, Facebook, blog, etc., etc…) we constantly find ourselves looking for the perfect images to go along with content. Also, no one likes to continually visit a website with the same images front and center time after time. Refresh your page and your brand content (and even headshots or more “editorial” poses) by booking a package with lifestyle photographer Jen Lavelle. Her natural-light approach to business images is soft, stylish and she’s a pleasure to work with.
Cost: Business + Branding photography packages start at $500. Contact her here to book.
Outsource Some Writing
If you’ve got a blog (or thinking about implementing one into your site), you know how daunting writing posts on a consistent basis can sometimes be. Alleviate the stress and pressure from yourself by partnering with a “ghostwriter” to write and draft posts on your behalf. There is no shame in this copywriting game, it is widely done by many leading companies and to be honest, it’s a lifesaver! A fantastic women who offers this service is Krista Gray of GoldSquare.
Special offer: Krista has put together a killer custom editorial package for you, Loki Loki friends. Say goodbye to boring, unoriginal content and grow your website traffic customer community with fresh content that inspires and engages instead. When you work with Krista at GoldSquare you will get:
- A custom editorial calendar: Created and managed within Google Drive, your personalized editorial calendar will feature story dates, phases, categories, tags, and notes.
- 8 story ideas: Select from eight fresh story ideas each month or cycle.
- 3 complete articles (500-700 words each): Start conversations and engage your community with three compelling, published stories. Each story includes one round of editing and review.
- Image sourcing to accompany articles: No images? No problem! We’ll source 1-2 attribution-free stock photos for each published post.
Cost: All of this above for $650 per month. A wise investment, if I must say so myself. Plus – this will give you great content to use in marketing too! Contact her here and mention this offer.
Cross Something Big Off Your List
with Allison O’Neill
We are all culprits of this – there has been something on your business to-do list for ages (like create fresh email content, launch an affiliate marketing program, host a pop-up. develop a new product line, etc.) and it just hasn’t gotten done. Don’t sweat it any longer! Allison O’Neill is a special projects rockstar and takes things from “We should…” to “Done.” Crossing stuff off that list has never felt so good!
Special offer: Allison has graciously offered my readers and those in my community a complimentary 1-hour project assessment and to-do list review. Book this with her soon via this page here and mention me.
Get Your Marketing in Order
with Julia Lovallo
Gift yourself the gift of knowing your business’ marketing is working for you! Hire an marketing expert for a quick consultation to determine if your marketing program is up to snuff as you move into 2018. I highly recommend Julia Lovallo, a creative marketing consultant who works with businesses, brands and bloggers to strategize and execute on all kinds of marketing initiatives.
Special offer: Julia is pleased to be offering a special service for my readers which would be perfect if you’re looking for a constructive conversation around your existing efforts and future plans for marketing your business. This includes:
- One check-in questionnaire prior to consultation call
- One 1-hour consultation call to review current assessment of marketing strategies, determine areas of improvement and action items
- One post-consultation email detailing all notes and action items in writing
$495 Special price for members of the Loki Loki squad: $395! Contact her here and mention this offer.
Office Space Organization
Get yourself a literal clean slate! Get your office organized with apartmentjeanie – a one-stop service for creating and implementing filing systems, streamlining workspaces, eliminating clutter, hanging art, and even cable and cord clean up. Bring her in for a day or two and you’ll never look back.
Cost: Services start at $1,400
I hope with this above information and advice you can make 2018 the year your business reaches new heights. Keep me in the loop about what you are up to and if any of this is something that you might be implementing, I would love to hear from you!