A full-service, Brooklyn-based branding and design firm committed to giving small businesses IDENTITY WITH IMPACT through creative, strategic, impactful design.
From Molly With Love is a fast-growing skincare and lifestyle brand dedicated to hand-crafting all-natural products that make you feel beautiful and actually WORK.
A fresh, clean look with bohemian elements (ha!) for the branding and packaging, paired with a powerful e-commerce website ensure these soothing products get to anyone and everyone in need of some radical self-care and indulgence.
Jeanie, a luxury organizer/stylist, needed a look that would grab the attention of a discerning New York City clientele and still reflect her funky and off-beat personal style.
Using tools of her trade (like washi tape, paperclips, and the never-ending piles of photographs she sorts through) as inspiration, we performed a stunning rebrand that has allowed her business to grow and her company to scale.
In Good Company, a co-working and education space in Manhattan, needed to appeal to busy women running their own businesses.
Using a sophisticated yet playful pallete, some subtle feminine flourishes, and new photography, we created a community any entrepreneur would be thrilled to join.
Bryn Johnson is a career coach and recruiting rock star with an extremely loyal following.
Her heavily-caffeinated personality plays such a big role in her success, so we ran with that: Playing off of her well-documented obsession with all things coffee and penchant for holding meetings in cafes, we created a modern/sassy brand identity that is as fun and sophisticated as she is.
Lovemore & Do Salon, located in Manhattan’s East Village, had the talented staff, beautifully-coiffed clientele, and stellar reputation, but they were still getting lost in an over-crowded and competitive marketplace.
We took the sweetly feminine, vintage-inspired look of the salon and blended it with the cool-girl chic of its stylists and created a website that's a cut (ha ha) above the rest.
The Tory Burch Foundation is committed to improving the lives of women entrepreneurs through mentorship, education, and funding.
By respecting the look and feel of the existing Tory Burch brand and envisioning on an optimistic, hopeful future for women in business, we created a website that reflects the foundation’s mission and enables its work to reach a wider audience.
We Stories is a St. Louis-based nonprofit with a mission to help white families engage in meaningful dialogue about race and racism in order to create a more hopeful present and equitable future.
Using a Scandinavian-inspired vintage storybook palette, we created a brand identity that is soothing, welcoming, and is engaging the community in a massive way.
Due North Quest is a modern-day rite-of-passage for young men in search of mentorship, support, grit, and purpose.
We started out by giving the program a name and tagline that, along with a logo, are memorable and reflect the organization’s mission. It was then key to create an informative website that dually appeals to potential participants and their parents.
Ronit Abraham, an impossibly cool Brooklyn-based fashion stylist, was looking to attract busy New York women in need of a little help to look their absolute best.
Ronit picked some of her all-time favorite statement pieces and we brought in fashion illustrator Jessica Durrant to paint them for a high-end, completely custom, fashion-forward look that reflects Ronit’s edgy style.
Lindsey Pollak is a best-selling author and the leading expert on millennials in the workforce.
Because she really has two audiences, millennials and the non-millennials trying to figure them out, it was key that we appeal to both by keeping everything clean, sophisticated, and modern... Then add a pop of chartreuse for fun!
Evi Abeler is a New York-based food and lifestyle photographer responsible for most of the beautiful images you see on this very site!
A talented all-around artist, Evi had been doing her own design work for years, but when it came time to up her game to appeal to new, high-caliber international clients, we created a logo and pitch deck chic enough to match her beautiful photographs.
Lion’s Breath Diving is an outfit dedicated to interactive education, after-school programs, open water training, and luxury, family-friendly dive travel. Their mission is to engage and nurture the next generation of divers and ocean lovers, so I was delighted to get to run with the family-friendly design directive of bold whimsy and playful fun. Dive on in!
Barbara Campbell is a jewelry and accessories designer who beautifully balances organic, often rough materials with delicate finishes and refined details.
We brought in a superstar team to style Barbara’s studio and retail space and capture beautiful photos of the environment, the designer, her designs, and process, which we featured front-and-center throughout her website and in all of her marketing materials.
Westerfield World is a virtual assistant firm with a stellar reputation for enthusiastically going the extra mile. They are trusted by high-caliber, high-energy entrepreneurs to basically run their entire personal and professional lives.
Because their service is so personal (and personalized), we wanted to give potential customers a sense of depth and reality so it’s clear that this firm is real people working for real people.
Heather Karaman, M.A., L.C.S.W., P.C. is a warm and engaging Manhattan-based psychotherapist committed to transforming lives in meaningful and healthy ways.
To capture the safe, supportive, and dynamic environment she provides, we chose soothing colors that reflect her space and centered them around a whimsical and cheeky illustration of a couch to capture her humor and approachability.
The Health Coach Institute was newly launching into the competitive, high-stakes coaching certification market.
We chose to go the “lifestyle” route in order to engage an audience committed to making real change in their lives and the lives of others by creating a brand identity that is bright, modern, fresh, and aspirational.
Using the Jersey City Tattoo Company artists’ original work, colors pulled from traditional tattooing, muted, nostalgic tones, and unique details from the shop, like the classic checkerboard floor, we launched a website and identity that sets JCTC apart from the competition (in an increasingly more crowded space) by appealing to both men AND women (who just happen to be getting tattooed in larger numbers than men these days!).
Basq has long been one of the leading and top-selling names in pregnancy skincare.
Pulling inspiration from the natural ingredients used in their products, we designed an updated look with an emphasis on fresh, modern femininity. It was a very thorough roll-out that included a new e-commerce website, brand new product packaging, newsletters, social media presence... The works!