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Loki Loki | Brand Identity Design

A full-service, Brooklyn-based branding and design firm committed to giving small businesses IDENTITY WITH IMPACT through creative, strategic, impactful design.

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99 (GirlSkill) Podcasts and This Biz is One

GirlSkill Podcast Episode 99: Good Style, Good Design, and Good Business: Discovering Yourself, Work and Motherhood

I first learned about Anna Rova’s GirlSkill podcast when she featured my super talented friend and client Meagan Morrison of Travel Write Draw in Episode 72. Meagan suggested Anna reach out to me and today my episode is live.

I love Anna’s mission of sharing stories of strong women doing their thing in the world. As you’ll hear in the episode, understanding people’s stories is a big part of my life and as the years go by, I am getting more comfortable sharing my own. And while Anna and I don’t necessarily see eye-to-eye on the limitations of traditional gender roles, she couldn’t have been more gracious. I really enjoyed my conversation with her and I hope you enjoy listening in!

About The Episode:

Cody McBurnett has always lived and breathed creative entrepreneurial culture, splitting her formative years between her mother’s salon and her grandmother’s atelier. She learned early on about the importance of good style, good design, and good business—and how they can completely change one’s mood, outlook, and chances for success.

Like a great haircut or the perfectly tailored ensemble, good brand design is an eye-catcher that allows the real—and best—of what you have to offer shine through. On that same note, bad brand design, like a bad haircut or an unflattering outfit, can seriously distract from the good stuff. In this vein, Cody is Loki Loki’s brand stylist, nailing the design and strategy and attracting the eye of consumers so they can discover the outstanding products and services each client’s business has to offer.

I do have to produce and at the end of the day I can’t bullshit that. I have to spend the time and sit with the client, have the conversation, and followup, and deliver the design, and work with them and be invested in their business… It’s a lot more work than it looks like.

Join us for a conversation about producing excellent work, good brand design and working for yourself. We’ll also talk about:

  • The power of a “Disney NO” in motherhood and career
  • Cody’s tattoos journey
  • Lessons learned from running Loki Loki
  • Feminine vs girly concepts in design
  • Cody’s idea of femininity
  • Entrepreneurship and motherhood
  • Definitions of success
  • Top 3 qualities of producing excellent work
LISTEN
GirlSkill episode 99, Loki Loki
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  • My dream job would be to come up with a hundred business ideas and then hire Cody to design for each of them.

    Adelaide Lancaster
  • The branding Loki Loki has done for my small business is nothing short of brilliant.

    Ann Cohen
  • Cody has an intuitive artistic approach to brand design that is not merely a matter of skill and technique; hers is an eye that sees the bigger picture of your business. Hers has the mark that has characterized great design historically.

    Alice Garik
  • What has really stood out to me is Cody’s ability to really listen to your needs; you cannot ask for a better partner!

    Lorraine Heber-Brouse
  • Loki Loki is the small business owner’s dream come true.

    Vanessa Boer
  • Cody helps me to follow through with new ideas, think of new ways to get my work out, and makes everything look professional, polished, and lovely before it goes out into the world.

    Vanessa Boer
  • I have hired Cody repeatedly because she is highly creative, always on or ahead of schedule, and incredible at communicating both about a project itself and as things progress. I am a huge fan.

    Jennifer Edwards
  • Cody is a triple-threat: not only does she deliver beautiful, elegant design work, but she also ‘gets’ digital marketing—a huge asset—and is a great collaborator.

    Nikke Slight
  • Cody is a dream to work with; so professional, creative, and she delivers great designs and guidance.

    Isa Brito
  • Loki Loki was a pleasure to work with, an excellent creative resource, and nailed the creative approach right out of the box.

    Laura Berland
  • I felt I was in good hands the entire time. I would recommend Loki Loki to anyone needing help with creative marketing or design.

    Melody Cassen
  • Cody is, without a doubt, the most steadfast, friendly, and insanely practical web designer I’ve had the pleasure of working with.

    Sydney Skybetter
  • I saw an immediate increase in potential clients contacting me after launching my new website and I am now closing business much more easily.

    Lisa Zaslow
  • Loki Loki balances strict attention to detail with clear ‘big picture’ strategies I need to market my business.

    Barbara Campbell
  • Combining all things design-related and user-experience-based, Cody has not only the ability to sense the big picture of my business but to also suggest and implement creative ways to solve for any problem.

    Ronen Glimer
  • It is a rare thing nowadays to encounter a designer with the creativity and skill base that Cody possesses.

    Annie Jaroszewicz
  • Cody understands the value of a pre-existing brand identity. She was able to polish, modernize and build on my brand recognition while creating a seamless transition.

    Jeanie Engelbach
  • I love my new brand identity and have received so much positive attention from the relaunch that I'm actually excited to write bi-weekly newsletters. Now that in itself is money well spent!

    Jeanie Engelbach
  • My elegant new website gave me the back-up I needed to ramp up my online presence.

    Katie Karlovitz
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