Loki Loki Brand Identity Basics: these booties were made for walking

Transparency is key. Since we are creating tools for your business, you should feel comfortable and confident using and managing them.

I want you to have total ownership of your new website; a notion that goes well beyond our contract. Your website should serve a purpose: to provide up-to-date information about your product or services that engages your audience and drives them to a desired action. You can have all the pretty bells and whistles in the world, but if they don’t serve a purpose (or if you don’t have time to keep them fresh and relevant) they will inevitably become an obstacle to engagement and growth instead of a benefit. With every conversation we have, I learn more about both your business’ needs and the time and skills you’ll be able to employ in managing your website. This allows me to custom-build a back-end that is tailored to your specific needs and skills, as well as to choose and right-size the relevant tools, those that will amplify your business and streamline your process.

At Loki Loki, total ownership also means that you understand what’s happening under the hood, even if you’re not going to be the one changing the oil. That’s why I always provide a custom and personalized website tutorial, complete with a comprehensive website guide that you’ll be able to reference in the future (or share with the person you bring on to maintain your gorgeous new site). Your website is your storefront, so I want to make sure you are 100% comfortable and confident managing it. If you need further support, I can recommend the right people and facilitate the connection, providing the context needed for them to truly understand and support your brand and goals. I want to help you be the baddest, most independent, successful entrepreneur you can be—and that starts with total transparency: When you’re completely clear about how to use and leverage your website, your clients will be too. Because clarity equals conversion, then everybody wins!

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Loki Loki brand identity basics are what my team and I bring to every single one of our our projects. They’re the foundation of our approach… The staples… The basics… LIGHTBULB. POP! Let’s be cute and connect them to FASHION. I love fashion. You love fashion. It’s fun. It’s on-brand. Most importantly, it’s an excuse to collaborate with Leah Goren. The custom illustrations she created for me are a cheeky reference to my personal (fashion) basics. And I am a “brand stylist,” after all! Collect ’em all!