What’s your website’s call-to-action?
What is your version of a big, red, flashing “BUY NOW” button? Because that’s where you need to start. A beautiful website that doesn’t lead your audience quickly and directly to your desired action isn’t just a missed opportunity, it’s missing the whole point of having a website to begin with!
I work with my clients to uncover the ideal actions they want visitors to take—whether that is to purchase product(s), sign up for a consultation, pick up the phone, or share content—before strategically planning the website around those ideal outcomes. We design a chic and sophisticated call-to-action, creating a natural and easy path that gets people to the right place, doing the right thing, as quickly as possible.
Remember: your website isn’t a brochure, and visitors aren’t going to start on the homepage and then read through every tab in order (no matter how much we might wish they would). All the more reason to design a compelling, gorgeously on-brand “choose your own adventure book” that directs people to the “adventure” that best suits their needs. Your website is a member of your staff: is it working for you? Is it speaking to all of your client types? Is easy to navigate? Do your users understand what you want them to do and how to do it? When you work with Loki Loki, the answer to each of these questions will be a definitive, enthusiastic, “Yes!”
Loki Loki brand identity basics are what my team and I bring to every single one of our our projects. They’re the foundation of our approach… The staples… The basics… LIGHTBULB. POP! Let’s be cute and connect them to FASHION. I love fashion. You love fashion. It’s fun. It’s on-brand. Most importantly, it’s an excuse to collaborate with Leah Goren. The custom illustrations she created for me are a cheeky reference to my personal (fashion) basics. And I am a “brand stylist,” after all! Collect ’em all!