I’ve been a huge fan of Jeanie Engelbach ever since I first met her at In Good Company, where we’re both members. Whether she’s styling an event (as partyjeanie), an apartment (as apartmentjeanie), or creating an album of memories (as photojeanie), she has an incredible knack for making you wish whatever she’s working on was yours. Similarly, just meeting her, you want to be around her; she’s that impossibly cool, creative girl you wish was your best friend.
We started in a great place, as the -jeanie brand was already well-established, with a glowing reputation, fabulous press, and elements of a visual brand identity that Jeanie really liked and felt we’re working for her. My job was to take all these successful elements and amp things up and make everything a bit more polished (while maintaining the -jeanie edge, of course).
Our starting point (Jeanie’s old site):
The new look:
You can clearly see that we kept the overall brand identity in tact while bringing everything up-to-date and making the whole thing cohesive, vibrant, and stylish… Which is just what Jeanie does with everything she tackles.
I’m extra happy with the results and I’m thrilled to know that Jeanie loves it too!
Sharing the love on Twitter…
…and her blog!
Check out Jeanie’s new site to see for yourself how awesome she is, and while you’re there you’re going to want to make sure to follow her on social media and sign up for her mailing list—there will always be fabulous eye candy coming your way from her!