• Skip to primary navigation
  • Skip to content
  • About
  • Services
  • Process
  • Work
  • Blog
  • Get Started
  • About
  • Services
  • Process

Loki Loki | Brand Identity Design

A full-service, Brooklyn-based branding and design firm committed to giving small businesses IDENTITY WITH IMPACT through creative, strategic, impactful design.

  • Work
  • Blog
  • Get Started

Welcome to My “Desk”: Website Redesign Ideas

Welcome to the brand-spankin’-new lokitimestwo.com!

Before my recent website redesign and relaunch, the contact page of my website featured a birds-eye view photograph of my desk and when you hovered over the phone, you’d see my phone number, the computer, my email address, etc. It wasn’t a fantastic photograph (I’d taken it myself), but I was in love with the concept of the viewer having this glimpse into my workspace. As I contemplated the redesign, I had several ideas, but with each of them, I’d get to the contact page and realize the photo wouldn’t work and how much I’d miss having it as part of my site. Well, you’re here, so you know where this is going: as the words were coming out of my mouth (my husband acts as the very patient sounding board in my creative process), it dawned on me—why not have the photograph of my desk be the site?!

Creating this photograph that would end up being my website was a truly delightful process and even the set-backs (the last Hermès Chaîne d’Ancre platinum teacup and saucer in the United States that I just had to have for the shoot arrived in pieces) ended up working in my favor (isn’t this Mosaique au 24  perfect?). It didn’t hurt that I had a dream team with whom to work… With Evi Abeler of Evi Abeler Photography behind the lens and Vanessa Boer, prop stylist extraordinaire, styling, how could things be any less than divine?

Vanessa is based out of Portland, OR, so we had to get a bit creative with the styling/consulting process. After explaining my vision, I snapped some photos of the odds-and-ands, knicks-and-knacks, desk-and-decorative types of accessories I had around the house and sent them to Vanessa to get her input on what might work. Then I created a couple of Pinterest boards, one to keep track of the props we wanted to use, the other of enviable desktops to provide us with inspiration. Once I had all of the items, I laid them out and photographed them, sent the shots to Vanessa, and she styled my “desk” via Photoshop. So cool.

The day of the shoot, my props, Vanessa (via Portland via Skype via my iPad), and I headed up to Evi’s studio in Harlem and magic was made. The final result is all around you!

Check out the process—1) my Pinterest boards, Vanessa’s 2) first and 3) second mockups, 4) the final layout shot on my iPhone, the 5) shoot day at Evi’s with Vanessa via Portland via Skype via iPhone, and 6) the final shot by Evi Abeler Photography:

Comments
  • Share This On Facebook
  • Tweet It On Twitter
  • Pin It To Pinterest

Want More?
Follow us on Facebook, Twitter, Pinterest, Instagram, Or Sign Up For Email Updates

Browse By Topic

  • Brand Identity Design
  • Client Resources
  • Creative Marketing
  • Design Gift Guides
  • Design Love
  • In Process
  • Web Design
  • Women Entrepreneurs
  • My dream job would be to come up with a hundred business ideas and then hire Cody to design for each of them.

    Adelaide Lancaster
  • The branding Loki Loki has done for my small business is nothing short of brilliant.

    Ann Cohen
  • Cody has an intuitive artistic approach to brand design that is not merely a matter of skill and technique; hers is an eye that sees the bigger picture of your business. Hers has the mark that has characterized great design historically.

    Alice Garik
  • What has really stood out to me is Cody’s ability to really listen to your needs; you cannot ask for a better partner!

    Lorraine Heber-Brouse
  • Loki Loki is the small business owner’s dream come true.

    Vanessa Boer
  • Cody helps me to follow through with new ideas, think of new ways to get my work out, and makes everything look professional, polished, and lovely before it goes out into the world.

    Vanessa Boer
  • I have hired Cody repeatedly because she is highly creative, always on or ahead of schedule, and incredible at communicating both about a project itself and as things progress. I am a huge fan.

    Jennifer Edwards
  • Cody is a triple-threat: not only does she deliver beautiful, elegant design work, but she also ‘gets’ digital marketing—a huge asset—and is a great collaborator.

    Nikke Slight
  • Cody is a dream to work with; so professional, creative, and she delivers great designs and guidance.

    Isa Brito
  • Loki Loki was a pleasure to work with, an excellent creative resource, and nailed the creative approach right out of the box.

    Laura Berland
  • I felt I was in good hands the entire time. I would recommend Loki Loki to anyone needing help with creative marketing or design.

    Melody Cassen
  • Cody is, without a doubt, the most steadfast, friendly, and insanely practical web designer I’ve had the pleasure of working with.

    Sydney Skybetter
  • I saw an immediate increase in potential clients contacting me after launching my new website and I am now closing business much more easily.

    Lisa Zaslow
  • Loki Loki balances strict attention to detail with clear ‘big picture’ strategies I need to market my business.

    Barbara Campbell
  • Combining all things design-related and user-experience-based, Cody has not only the ability to sense the big picture of my business but to also suggest and implement creative ways to solve for any problem.

    Ronen Glimer
  • It is a rare thing nowadays to encounter a designer with the creativity and skill base that Cody possesses.

    Annie Jaroszewicz
  • Cody understands the value of a pre-existing brand identity. She was able to polish, modernize and build on my brand recognition while creating a seamless transition.

    Jeanie Engelbach
  • I love my new brand identity and have received so much positive attention from the relaunch that I'm actually excited to write bi-weekly newsletters. Now that in itself is money well spent!

    Jeanie Engelbach
  • My elegant new website gave me the back-up I needed to ramp up my online presence.

    Katie Karlovitz
info@lokitimestwo.com | 646-246-8807 | join the mailing list