Loki Loki Brand Identity Basics: the perfect black bag
Collaboration is key. Design should happen with you, not to you.
When you work with Loki Loki, design is an open, transparent, and empowering conversation. I’ll show up as an expert in design and branding, and you’ll show up as an expert in your business. Together we have the opportunity to discover a brand style that not only looks fabulous—it’ll also feel great. I’m not here to talk you into a design that I think is “correct” or pretty. Think of it like this: no matter how gorgeous your outfit, if you don’t feel comfortable wearing it, you won’t present confidently. And if you aren’t confident in showing off your business—a personal, powerful reflection of who you are—you won’t get the work.
I’m totally committed to you getting the work. So instead of tech jargon, confusing processes, or executive decisions that feel forced, you’ll experience a clear dialogue that brings your passion to life. I’ll communicate at every step so you understand where we are in the process and what comes next. You’ll have a chance to review multiple design options, learn more about how I arrived at each design, and ask any questions you may have. In short, I want the love you have for your work to inform and influence the designs that we decide on, together. More than that, I want you to feel the beautiful sense of ownership that happens when your website looks how you feel about your business. When we get there, so will your potential clients. And that’s the sweet spot.
Loki Loki brand identity basics are what my team and I bring to every single one of our our projects. They’re the foundation of our approach… The staples… The basics… LIGHTBULB. POP! Let’s be cute and connect them to FASHION. I love fashion. You love fashion. It’s fun. It’s on-brand. Most importantly, it’s an excuse to collaborate with Leah Goren. The custom illustrations she created for me are a cheeky reference to my personal (fashion) basics. And I am a “brand stylist,” after all! Collect ’em all!