Building a loyal and engaged online community is so much more valuable than getting more “followers.”
If someone is allowing you to show up in their feed, along side friends, family, and hilarious memes, count yourself lucky! That’s awesome!
The people who give you their attention and their “likes,” they’re your community, not “followers” (I really hate that word.) And when you honor this social (media) contract by being authentic, sharing relevant posts, and engaging with the people who have invited you (via your content) into their lives, great things happen.
It starts as a change of perspective: Think of your online “likers” as a loyal community you’re lucky to have as opposed to dirty masses desperately awaiting your next post and you’re well on your way to building a strong brand reputation. Next, consider what you’re sharing. Is it relevant? Is it on-brand? Is it high-quality? Does it reinforce your brand story and provide value?
When you join Loki Loki, we will work with you to ensure that you have the tools and skills necessary to share your authentic self and message, engage in conversations, consider your audience, and, of course, make it beautiful.
Loki Loki brand identity basics are what my team and I bring to every single one of our our projects. They’re the foundation of our approach… The staples… The basics… LIGHTBULB. POP! Let’s be cute and connect them to FASHION. I love fashion. You love fashion. It’s fun. It’s on-brand. Most importantly, it’s an excuse to collaborate with Leah Goren. The custom illustrations she created for me are a cheeky reference to my personal (fashion) basics. And I am a “brand stylist,” after all! Collect ’em all!