Creative Direction for Small Business
Your brand is how you are perceived in the world and it’s our job to help shape this perception through strategic and impactful design. We lead you through a process that determines what sets you apart from the competition and identifies your ideal customer, what they are attracted to, and how best to reach them. We work with you, as your creative partner, to figure out where you want to be and to develop a brand aesthetic and identity that helps you to get there. This then gives us a reference point to shape and inform everything else we do to build your brand through visual identity. We are not simply designers that want things to look good (though our stuff does look good)—our goal is to create beautiful design that works.
An eye-catching logo is the cornerstone of your visual identity, the central identifying mark of your business, and a way of expressing your brand in its simplest form. It will stand on its own and serve as the jumping-off point for developing a strong, cohesive visual identity.
Your business’s visual identity is everything that is out there in the world related to your business—your website, your business cards, your Facebook profile, the sign above your door… It’s everywhere your logo appears, all of your marketing materials, everything that is seen and associated with your business. A strong, creative visual identity tells your story and conveys your brand message immediately and emotionally, visually. Each piece is cohesive, purposeful, and meaningful, helping you to differentiate yourself from the competition and connect with your customer. After all, the world is crowded, loud, and attention is scarce—it is our job to help you present a beautiful, creative, attention-grabbing identity that stands out from the crowd.