Custom-designed Facebook landing tabs (and complimentary profile pictures) are a fantastic way to “brand” your business’s Facebook page, bringing the look and feel of your website through to your page.
When doing a full marketing design package for a client (see our menu for the Full Enchilada), I generally recommend that in addition to the logo, website, business cards, letterhead, enewsletter template, signage (if applicable), etc., we also do a custom design for Facebook and a custom background for Twitter too—if your goal is to build a recognizable brand, you best brand everything you can!
Generally, a custom ‘Welcome’ tab is set to be the default landing tab for new Facebook visitors to your page—your existing fans will go straight to the wall—so it should be thought of as an introduction to your business and a hook to get folks to like your page (i.e. want to get regular updates from you via their feed).
There are a lot of different options for what you can include, from one giant photo to multiple widgets pulling in a Twitter and/or RSS feed, a newsletter sign-up form, an embedded video, a poll, or a plain ol’ paragraph. You can even choose to display certain things to non-fans only (like a “like us” reminder and arrow pointing to the “like” button) and other things to fans only (providing an incentive for folks to like your page). Each client has different goals for their Facebook page, so custom is the way to go.
Some examples of Loki Loki designed custom Facebook tabs (developed using the ShortStack application):
Designers & Books landing tab
Veronica Brett landing tab
Maine’iac Primitive Movement, Welcome tab
Maine’iac Primitive Movement, About Us tab
Maine’iac Primitive Movement, New Client Specials tab
In Good Company, Welcome tab
In Good Company, About Us tab
In Good Company, ‘The Big Enough Company’ tab
My own Loki Loki landing tab