Branding

Thumbnail image for Martin Kartin and Company Brand Update and Website Redesign

Martin Kartin and Company Brand Update and Website Redesign

Martin Kartin is a Manhattan-based executive placement specialist (he helps heavy-hitters in the fashion and beauty industry fill high-level positions in their companies) with 30+ years of experience. He enjoys a stellar reputation and piles of happy clients, but his out-dated website and brand reputation (“a bit old-school”) were standing in his way of growth Read on →

Thumbnail image for JenEd, Crossbridge, and Home/Body: 3 Websites in 1

JenEd, Crossbridge, and Home/Body: 3 Websites in 1

Jennifer Edwards and Sydney Skybetter (also of Edwards & Skybetter | Change Agency) approached me recently with the challenge of creating a cohesive visual identity for 3 different businesses all under the same umbrella: JenEd,  the parent company and content distributor, Crossbridge, an online education platform, and Home/Body, a platform-in-development (for which we created the Grounded Read on →

Thumbnail image for New Work Added to Portfolio

New Work Added to Portfolio

It’s been a busy few months here at Loki Loki and we’ve got the work to show for it! From a fully-animated Powerpoint presentation for Neil deGrasse Tyson’s StarTalk Radio and our first app design (for Jennifer Edwards’ home/body project) to a fabric catalogue for the amazing Lotta Jansdotter, below are the most recent additions to Read on →

Thumbnail image for Custom-Designed Facebook Landing Pages

Custom-Designed Facebook Landing Pages

Custom-designed Facebook landing tabs (and complimentary profile pictures) are a fantastic way to “brand” your business’s Facebook page, bringing the look and feel of your website through to your page. When doing a full marketing design package for a client (see our menu for the Full Enchilada), I generally recommend that in addition to the logo, website, Read on →

Thumbnail image for Duane Reade Has Rebranded Before My Very Eyes

Duane Reade Has Rebranded Before My Very Eyes

Duane Reade started their massive rebranding in 2009. Until two months ago, my Duane Reade, at the corner of Flatbush and 7th Avenues in Park Slope, Brooklyn, avoided the changes happening to its siblings all over the city, and wore its worn and faded red, white, and blue sign and dated interior proudly all of Read on →

Thumbnail image for Tying E-Newsletter Design to Your Website

Tying E-Newsletter Design to Your Website

We’re always trying, in branded web design, to make trip through a website a constant, continuous experience. When someone receives an email from you, shouldn’t it be an extension of that experience? I have been asked to design quite a few e-newsletter templates recently. E-newsletters and/or the occasional irregular blast are great ways to stay Read on →